Sponsored Display is a self-service display advertising solution. Sponsored Display advertising allows businesses to reach and reengage audiences on and off Amazon, across multiple devices. Unlike Sponsored Brands and Sponsored Products that rely on keyword targeting, Sponsored Display advertising use Amazon's first-party shopping insights to reach audiences at each stage of the shopping journey.
Amazon Display Advertising provides ad placements and retargeting tools beyond what is currently available through the standard Amazon Advertising Sponsored Product and Brand Display tools. This article will cover, the different components of Amazon Display Advertising, the costs of the service and who the service is available too.
There is a new feature for Amazon Sellers and Vendors called Dynamic Bidding and adjust spend options which is a tools for Sponsored Product Campaigns that allows sellers to better align advertising goals with keyword bidding options. As Amazon continues to build out features in the Amazon Advertising program, Sellers and Vendors have greater control and options over adverting. The new bidding options now include: ‘Dynamic bids - down only’, ‘Dynamic bids - up and down’ and ‘Fixed bids’. They also offer the ability to adjust the % likelihood of advertisement placement for the Top of search (fist page), product pages, and rest of search for Sponsored Product Campaigns.