On March 17th, Amazon announced to third-party sellers they have temporarily disabled inbound FBA shipment creation for non-essential items to Amazon Fulfillment Centers due to increased online shopping demand from COVID-19 until April 5th, 2020. Sellers and Vendors should investigate if their products are affected by this new policy and review the different Amazon selling business models and explore seller fulfilled options including merchant fulfilled for sellers and direct fulfillment for vendors in order to keep in stock for products.
You go on to a product listing and it says “Sorry we couldn’t find that page. Try searching or go to Amazon’s home page.” with a cute dog and a link to meet the dogs of Amazon. The product listing has been removed as Amazon is investigating a potential violation of it’s policies With COVID-19, Amazon is increasing the enforcement of product listings that violate policies in order to ensure that Amazon customers are receiving authentic, fairly priced, and safe products. Having product listings down means the product is unavailable to customers which means lost sales and inventory being effectively stuck at Amazon fulfillment centers until the issues are resolved. This post outlines the steps sellers can take if they find that their product listing has been marked as restricted on Amazon. Following these steps will help authentic sellers reinstate product listings.
There is a new feature for Amazon Sellers and Vendors called Dynamic Bidding and adjust spend options which is a tools for Sponsored Product Campaigns that allows sellers to better align advertising goals with keyword bidding options. As Amazon continues to build out features in the Amazon Advertising program, Sellers and Vendors have greater control and options over adverting. The new bidding options now include: ‘Dynamic bids - down only’, ‘Dynamic bids - up and down’ and ‘Fixed bids’. They also offer the ability to adjust the % likelihood of advertisement placement for the Top of search (fist page), product pages, and rest of search for Sponsored Product Campaigns.
This white paper is an introduction to managerial reporting on the Amazon Marketplace. Amazon provides a suite of data and reporting that can be used to provide sellers with greater insight on the performance of their account which allows sellers to make better business decisions. This white paper explores reporting related to Seller Central and Vendor Central covering sales, inventory, and advertising.