Will Tjernlund

Introduction to Sponsored Display Advertising on Amazon

Introduction to  Sponsored Display Advertising on Amazon

Sponsored Display is a self-service display advertising solution. Sponsored Display advertising allows businesses to reach and reengage audiences on and off Amazon, across multiple devices. Unlike Sponsored Brands and Sponsored Products that rely on keyword targeting, Sponsored Display advertising use Amazon's first-party shopping insights to reach audiences at each stage of the shopping journey.

What Are the Differences between Amazon Vendor Central vs. Seller Central?

What Are the Differences between Amazon Vendor Central vs. Seller Central?

When a company is first approaching the idea of selling on Amazon.com, the decision can be very daunting. Should they sell 1st party to Amazon? Should they sell 3rd party on Amazon? What is the best Amazon business model and how can a company protect its brand while serving its customer’s growing needs? In the post, we will cover the different business models while explaining Pros and Cons to each,

What is Frustration-Free Packaging on Amazon?

What is Frustration-Free Packaging on Amazon?

Amazon has offered Frustration-Free Packaging since 2008 to remove the irritation people felt when trying to unwrap their order.

The company teamed up with several manufacturers—such as Belkin, Hamilton Beach, Logitech, Fisher-Price, and more. Together, they applied the necessary mechanics to Amazon’s packaging that was able to remove excess, redundant materials while ensuring the full damage-protection of the ordered products.

The ABCs of Taking Great Amazon Product Photos

The ABCs of Taking Great Amazon Product Photos

Product photography for Amazon is challenging. You need a clean white background and you need big images for zoom and if you’re selling fashion related products, you need to show colors as close to accurate as possible or you’d end up with a bunch of returns. 

This post is for those who are working on their product photography skills. Start by skimming the list, then pick one or two each week and try to learn them. When you get through this list, you’ll know what you need to do to improve your product photos.

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