Goat Consulting White Papers

Educational guides to help you sell better on Amazon

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Amazon Marketplace Strategy

Understand the Amazon marketplace, the business model that works best for your brand or manufacturing business, buy box, and product detail pages.

Merchandising on Amazon

Learn the best practices for merchandising your product listings on Amazon through search term optimization of product listing pages, pricing and promotions, brand registry, parent/child variations, and A+ enhanced brand content.

Advertising on Amazon

This white paper explains how to drive traffic to product listings through Amazon Advertising, the different campaign advertising options, and how to increase sales through Advertising.

Amazon Managerial Reporting

Use data to draw insights and action items in order to increase sales, improve advertising efficiency, and improve operational performance.